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We just received the first of Joie’s 2010 vintage – unoaked Chardonnay and their rather delicious Muscat. Noble Blend and Riesling will be in shortly too.
From Joie website
“MUSCAT 2010
Muscat holds a fond place in our travel memories to the north of Italy. There are many different types of Muscat but we particularly prize the fine white and yellow varieties. For our home vineyard, we chose to plant 2 acres of Moscato Giallo, also know as Goldenmuskateller or Yellow Muscat, depending on from where you originate. The 2009 vintage represents our first crop from our home vineyard. Muscat is an intensely aromatic varietal, both floral and fruity. While most other grape varieties seem to be at their best mimicking a broad spectrum of diverse flavours the true charm of Muscat is that it tastes as though you are actually enjoying the grapes themselves. That is why we call our Muscat “The Pure Grape”. “
In our annual customer survey we asked a series of questions about BC wine. In addition, we put up an on-line poll using SurveyMonkey and asked twitter followers to vote on one of the questions and to nominate their favourite three BC wines. Across the two polls we received 105 responses to this question.
“Compared to wines from other countries, do you think 100% BC wines offer good value for your money?”
39% of voters categorically agree that BC wine provides good value. Another 39% believes that there are some good value wines out there. This is good news for BC wine. On Bowen the ratio of the Yes/No votes (a “No” means the buyer is unlikely to buy BC wine at all) was 4:1 in favour of BC, but on twitter 2:1 against. It would have been nice to know if a larger response on twitter would have changed the ratio but it is a pointer towards the turbulent winds buffeting the BC wine industry in the past year.
Respondents were also asked to name up to 3 favourite BC wineries. Ranking of the responses is the simple count of mentions of the winery name. 51 wineries received a mention, a creditable spread as that accounts for about 1/3 of the total wineries in BC! Of these 51, 19 were unique to the twitter response set and 10 were unique to Bowen Island customers. The rest received mentions from both sets.
So, with a flourish of the drums, let me introduce…
Top BC 10 Wineries – A Popular Poll
#1 Burrowing Owl
#2 (tied) Mission Hill, Quails Gate
#4 Cedar Creek
#5 Joie
#6 (tied) Gray Monk, Hester Creek, La Frenz, Sumac Ridge, Township 7
Tied votes are presented in alphabetical order. Burrowing Owl was #1 on Bowen and Quails Gate #1 on Twitter.
Sundry Notes & Observations on the Poll
- 75% of the total voters are 40+ years old, 42% of the twitter voters are under 40 years old
- Median price of wine purchased is $15-$20 in both sets of responses. 60% of voters say their average expenditure per bottle is in this range.
- 40% of all voters and 77% of twitter voters visited a BC winery in past 12 months.
- Total response was 105 (79 Bowen Island, 26 twitter). While results from Bowen have some statistical accuracy, none can be claimed for the twitter responses – so the outcome does not necessarily reflect an accurate opinion on the BC wine industry.
